The pair says their company is different from other dating agencies because they make an effort to get to know every client; they essentially ‘date’ their clients in their first few meetings.This is a part of the service in order for them to understand a client’s values, interests and needs, and to ensure they find the perfect match.A partner is then hand-selected for client, as the company takes on the role of what the founders describe as a ‘Personal Relationship Headhunter.’ Despite a proliferation of online dating apps, Mr Anthony doesn’t view them as a competition to his business because Beau Brummell aims to take the hard work out of the dating process.“[Clients] give the responsibility to us and it’s a very humbling experience to be a part of everyone’s private life and their journey,” Anthony says.A popular online drama called The government body that regulates the media announced last year that online producers will now have to submit videos for review before they can be uploaded.“A film can’t be broadcast in China if it features an LGBT romance as the main storyline, or has a character advocating for LGBT rights,” said gay rights activist Xiaogang Wei.China's burgeoning LGBT-rights movement has been given a boost thanks to a proliferation of social networking apps targeting homosexuals backed by big tech firms.There are an estimated 70 million gays and lesbians in China, and a growing push to legalise same-sex marriage.
“It’s still difficult for people to come out who work in the government, army and state-owned companies,” says Zhang.
Their exclusivity is reflected in their company name, inspired by the real-life 18 “It’s incredible when you have an opportunity to make a difference in people’s lives.
It’s literally life-changing what we do,” Mr Anthony says.
It attracted several million yuan in seed funding from well-known angel investor Charles Xue and has users in the mainland, Taiwan, Hong Kong, Thailand and the US.
One of China's most successful LGBT apps, this gay dating service has attracted more than 15 million users worldwide since its founding in 2012.